Imagine Hasn’t Aged What if you looked at everything with your imagination? Imagine seeing your staff as incredible, talented human beings invested in your success and trusting of your leadship. Imagine seeing your clients as partners changing the world with you into a better place. Imagine seeing your employer as your greatest cheerleader, who believes […]
Author: John Gamble
Warhol or van Gogh – The Creative Conundrum
Warhol or van Gogh – The Creative Conundrum The greatest creative conundrum is the idea of “my calling must pay the bills”, before you have any kind of track record. I don’t think that is fair on your calling, nor is it fair on your waistline. You need to eat. In a voice over class […]
Selling Ice Cubes to Eskimos
Selling Ice Cubes to Eskimos The old school idea of “He could sell an ice cube to an Eskimo” is precisely that, old school and out of touch. And, it’s something well worth remembering if you are in the process of starting up a side hustle or a business. An Inuit doesn’t need ice cubes, […]
4 Meta…Okay?
4 Meta…Okay? So, today someone drove past me and they had the licence plate “4 META”. Now, I can’t be certain that they meant they are totally committed to the world of Meta, but, it kind of seemed like that’s what they were saying. I don’t have a Facebook account any more and I went […]
How Blue is Your Swimming Pool?
How Blue is Your Swimming Pool? Keeping a swimming pool blue definitely requires work. And, unfortunately, it requires the kind of work that most of us are not taught nor do we learn it in most work environments. You can’t dump a couple of kilograms of chlorine or salt into the pool once a month […]
String Theory for Soldiers
String Theory for Soldiers String Theory for Soldiers is probably not what you think. I don’t always agree with the militarisation of management, but there are definitely nuggets of knowledge to be had from all areas of the human experience, the special forces most certainly included. I once had the great fortune of meeting […]
Phil Coulson Has No Superpower
Phil Coulson Has No Superpower Whilst binge watching Agents of S.H.I.E.L.D. this Easter, I realised that, no doubt, the greatest Avenger doesn’t have a traditional superpower. But Phil Coulson, played superbly by Clark Gregg, has something else. What? Phil has two other things that make him a true superhero. Mindset (or Heart) and […]
Should I Invest in Water or Palladium?
Should I Invest in Water or Palladium? Okay, silly question, but it raises the issue of value. If you have just crawled through the desert without water for the past 24hrs, what will you value the most? That is a rhetorical question, the obvious answer is water. But what if you were the […]
Building Brand One Ukiyo-e T-Shirt at a Time
Building Brand One Ukiyo-e T-Shirt at a Time The toughest question we face as marketers is, “How much should we spend on brand?” My issue with this question is that it shows the archaic mindset of the industrial age. You are dividing, not integrating your business divisions. As the old sales saying goes, […]
The Mind Gap
The Mind Gap The Gap is vital to creative realisation. The anecdotes of taking a hiatus, taking a break, stepping away for a moment and then returning, only to discover the perfect solution, are ubiquitous. And, I have to say, in my experience, unrefutable. I have experienced it in branding brainstorm sessions, in […]