The Same Old Story It always seems to be the same old story, but is it really? Kurt Vonnegut once did a lecture on writing in which he stated that one of the basic premises of a good story is as follows: “Boy meets girl.Girl and boy fall in love.Boy does something foolish, loses […]
Category: Branding
Thoughts on a branding topic.
How Blue is Your Swimming Pool?
How Blue is Your Swimming Pool? Keeping a swimming pool blue definitely requires work. And, unfortunately, it requires the kind of work that most of us are not taught nor do we learn it in most work environments. You can’t dump a couple of kilograms of chlorine or salt into the pool once a month […]
Building Brand One Ukiyo-e T-Shirt at a Time
Building Brand One Ukiyo-e T-Shirt at a Time The toughest question we face as marketers is, “How much should we spend on brand?” My issue with this question is that it shows the archaic mindset of the industrial age. You are dividing, not integrating your business divisions. As the old sales saying goes, […]
Controlling the Narrative… A Mugs Game
Controlling the Narrative… A Mugs Game History is written by the victors, as Winston Churchill once pointed out. The trouble is, the victors are eventually defeated. It is the inevitable, slow, irresistible force of cause and effect. The oppressed become the oppressors, the winners the losers, and we descend into endless cycles of tit-for-tat […]
What if you had no name?
What if you had no name? What if you had no name? How would you define yourself? How would others define you? The serious implications of having no name are clearly demonstrated by the story of ‘Sixty-Six Garage’, the Mexican migrant who lay in a permanently vegetative state in a Houston hospital […]
Almond Milk Wallpaper
Almond, Oat, Coconut, Rice and Soy Wallpaper We as consumers are lazy. You may, at work, bemoan the supplier or colleague who never reads their emails properly, as I do. But then I go to the supermarket and purchase the wrong box of milk, because I don’t read labels once I’ve chosen a brand […]