4 Meta…Okay?

4 Meta…Okay? So, today someone drove past me and they had the licence plate “4 META”. Now, I can’t be certain that they meant they are totally committed to the world of Meta, but, it kind of seemed like that’s what they were saying. I don’t have a Facebook account any more and I went […]

The Mind Gap

The Mind Gap The Gap is vital to creative realisation.   The anecdotes of taking a hiatus, taking a break, stepping away for a moment and then returning, only to discover the perfect solution, are ubiquitous. And, I have to say, in my experience, unrefutable.   I have experienced it in branding brainstorm sessions, in […]

Controlling the Narrative… A Mugs Game

Controlling the Narrative… A Mugs Game History is written by the victors, as Winston Churchill once pointed out.   The trouble is, the victors are eventually defeated. It is the inevitable, slow, irresistible force of cause and effect. The oppressed become the oppressors, the winners the losers, and we descend into endless cycles of tit-for-tat […]