Stop Chasing Chimeras The Chimera of ancient Greek mythology was a nightmare amalgamation of lion, goat and snake. Like John Carpenter’s Thing, the Chimera was put together in a grotesque hodge podge, and it was very hard to slay. Unfortunately, all too many websites, apps and other marketing executions become chimeras. The project lead immigrates, […]
Category: Marketing
Thoughts on a marketing topic.
Selling Ice Cubes to Eskimos
Selling Ice Cubes to Eskimos The old school idea of “He could sell an ice cube to an Eskimo” is precisely that, old school and out of touch. And, it’s something well worth remembering if you are in the process of starting up a side hustle or a business. An Inuit doesn’t need ice cubes, […]
4 Meta…Okay?
4 Meta…Okay? So, today someone drove past me and they had the licence plate “4 META”. Now, I can’t be certain that they meant they are totally committed to the world of Meta, but, it kind of seemed like that’s what they were saying. I don’t have a Facebook account any more and I went […]
How Blue is Your Swimming Pool?
How Blue is Your Swimming Pool? Keeping a swimming pool blue definitely requires work. And, unfortunately, it requires the kind of work that most of us are not taught nor do we learn it in most work environments. You can’t dump a couple of kilograms of chlorine or salt into the pool once a month […]
Should I Invest in Water or Palladium?
Should I Invest in Water or Palladium? Okay, silly question, but it raises the issue of value. If you have just crawled through the desert without water for the past 24hrs, what will you value the most? That is a rhetorical question, the obvious answer is water. But what if you were the […]
Building Brand One Ukiyo-e T-Shirt at a Time
Building Brand One Ukiyo-e T-Shirt at a Time The toughest question we face as marketers is, “How much should we spend on brand?” My issue with this question is that it shows the archaic mindset of the industrial age. You are dividing, not integrating your business divisions. As the old sales saying goes, […]
Controlling the Narrative… A Mugs Game
Controlling the Narrative… A Mugs Game History is written by the victors, as Winston Churchill once pointed out. The trouble is, the victors are eventually defeated. It is the inevitable, slow, irresistible force of cause and effect. The oppressed become the oppressors, the winners the losers, and we descend into endless cycles of tit-for-tat […]
Traffic Lights Don’t Need Disruption
Traffic Lights Don’t Need Disruption At a traffic light, disruption is not conducive. This is even more true when the traffic light is out and there is no traffic conductor to assist. The general rule at a broken traffic light in South Africa is to treat it like a four way stop, you […]
Almond Milk Wallpaper
Almond, Oat, Coconut, Rice and Soy Wallpaper We as consumers are lazy. You may, at work, bemoan the supplier or colleague who never reads their emails properly, as I do. But then I go to the supermarket and purchase the wrong box of milk, because I don’t read labels once I’ve chosen a brand […]
MMA or Martial Art?
MMA or Martial Art, What’s the Conflict? MMA is about winning, it’s purely competitive. Martial Art is a lifetime practice. One thrives on seeking conflict for domination, for victory. The other seeks to diffuse conflict as quickly as possible, to create a new state of being. It also uses inner conflict to […]