How Blue is Your Swimming Pool?

Keeping a swimming pool blue definitely requires work.

And, unfortunately, it requires the kind of work that most of us are not taught nor do we learn it in most work environments.

You can’t dump a couple of kilograms of chlorine or salt into the pool once a month and hope it will stay blue.

You have to maintain your pool at least weekly, if not daily, depending on the season and how much rain falls in the area in which you live.

Procrastination and last-minute cramming, which are behaviours we are generally programmed into, doesn’t apply to pools, and it doesn’t apply to our struggles with other forces of nature, maintaining a garden comes to mind.

The same applies to your brand.

Whether it is your personal brand, as a valuable staff member, or your company brand, or a brand you are looking after as an agency, the brand needs constant work.

A swimming pool is an ecosystem that can very quickly fall out of balance, go the colour of pea soup, acquire skimmer bugs and eventual become a scum pond, and only pond scum like a scum pond.

To keep a pool blue, and perfect, you need the right ph balance, the filter needs to be working smoothly, you need clean filter sand, good water flow, the right salt or chlorine content, the pool walls need to be properly cleaned and sealed.

Watch the ecosystem that is your brand. Advertising is only a sliver of the brand solution, and spending thousands on ads when your ecosystem is out of whack is like dumping a whole lot of chlorine in the deep-end and hoping that somehow it will solve the problem.